do I know what to ask?
Consider the purpose
of your survey. What do you need this information for? Who will
Consider the customer
touchpoints in your process. What experiences do your customers
have with your company?
Consider the “hot buttons”
your customers have. What concerns do you believe your customers
Consider how your customer
compares you to your competition. Are you better than your competitors?
What is the competition doing that you are not?
These will provide basic
topics for your survey questions.