do you use telephone surveys?
are time-efficient, direct and timely. The response rate is high.
Telephone surveys make it possible to reach your global customers
and to speak their language. Telephone surveys allow for clarification
of meaning and follow-up questions. Unlike a written survey, an
interviewer can ask respondents to elaborate on problem areas for
better understanding. Unlike focus groups, a survey focuses on the
individual and asks for personal opinions -- appropriately so, since
it is a collection of individuals who are your customers. As opposed
to a face-to-face interview, a telephone survey provides a sense
of anonymity which makes it easier for your customer to be candid.