Why do you use telephone surveys?

Telephone interviews are time-efficient, direct and timely. The response rate is high. Telephone surveys make it possible to reach your global customers and to speak their language. Telephone surveys allow for clarification of meaning and follow-up questions. Unlike a written survey, an interviewer can ask respondents to elaborate on problem areas for better understanding. Unlike focus groups, a survey focuses on the individual and asks for personal opinions -- appropriately so, since it is a collection of individuals who are your customers. As opposed to a face-to-face interview, a telephone survey provides a sense of anonymity which makes it easier for your customer to be candid.