-
Customers
won't tell you unless you ask.
-
A good
survey provides useful information.
-
Regular
surveys point out patterns, trends and opportunities.
-
Surveying
your customers shows them that you are trying to improve.
-
It keeps
your company in contact with the customer.
-
It keeps
your organization sharp, alert, and aware of customer perceptions.
-
Surveying
lets you know what you are doing wrong, what is working well, and where there is room for improvement.
-
It makes
it possible to profit from your mistakes.
-
It helps
you better understand what your customers want.
-
It lends
credibility to your claims of customer service and product quality.
Saying you offer a great product or service is not sufficient; you
need to document it and demonstrate it.
"If you cannot measure it, you cannot improve it."
- Lord Kelvin
